Q04 · Tools & LanguagesTrial▲ AcceleratingHorizon: 6-12 mo

Generative Virtual Try-On & Styling

Generative models rendering how products look on or with the customer's own items.

Virtual try-on quality has improved sharply enough in the last cycle to meaningfully reduce return rates in apparel and footwear, making it one of the clearer near-term ROI stories in generative commerce.

Commerce

From the Retail & Consumer Emerging Technology & Innovation Radar, Edition 2026.1, published 2026-10-01.

An independent, industry-agnostic radar curated by Shailesh Kumar.