Q02 · Platforms & InfrastructureTrial▲ AcceleratingHorizon: 12-18 mo

Confidential Computing for Customer Data

Hardware-enforced encryption of customer data in use, including for retail media clean rooms.

Confidential computing underpins the data clean rooms retail media networks rely on to let advertisers target without either party exposing raw customer data to the other.

Sequencing

Enables Retail Media Network Infrastructure

Confidential Computing across other industries

Hardware-enforced encryption of data while it is in use, not just at rest or in transit.

SecurityPrivacy

From the Retail & Consumer Emerging Technology & Innovation Radar, Edition 2026.1, published 2026-10-01.

An independent, industry-agnostic radar curated by Shailesh Kumar.