Q02 · Platforms & InfrastructureTrial▲ AcceleratingHorizon: Now

Retail Media Network Infrastructure

Platforms letting retailers monetise their own first-party data and on-site/app ad inventory.

Retail media is now one of the fastest-growing, highest-margin revenue lines for major retailers, driven by first-party data advantages as third-party cookies continue to erode.

Signals behind this placement

  • —Retail media is among the fastest-growing and highest-margin revenue lines for large retailers.
  • —First-party data advantages are compounding as third-party cookie coverage erodes.

Sequencing

Builds on Confidential Computing for Customer Data

Monetisation

From the Retail & Consumer Emerging Technology & Innovation Radar, Edition 2026.1, published 2026-10-01.

An independent, industry-agnostic radar curated by Shailesh Kumar.